Therefore, we do not do a keyword research, but a so-called video topic research. Like the chapters that Google considers so important and that translate into search results one-to-one. We always take into account those important factors that turn an ordinary video into a high-scoring YouTube item. And for each customer, we investigate which approach works specifically for their target group and goals. How? With the help of data! By analysing thousands of national and international videos, we have come up with a blueprint for the ‘Perfect YouTube Video’.
And it are precisely these components that we have managed to include. The concept, the editing and the story also play an important role.
Creating ‘good scoring YouTube content’ goes much further than just including the keyword in the video. And as a brand, you can benefit from this! TIME TO INCLUDE VIDEO IN YOUR SEO STRATEGYīut how do you go about it? Although scoring with video is similar to an SEO strategy based on keywords, there is a substantial difference. It is clear: Google has given video and thus YouTube a prominent role in the SEO landscape. Because there is a lot of content on this topic, not one specific search result is shown but rather a series of videos (almost like a playlist).īecause the Volkswagen video is optimized and matches the search query well, it comes up prominently in the search results. In this case, video is even shown as the very first result. This produces results from publishers and creators as well as the brand itself. On the first page, the results include this GAMMA video. Take, for example, the search for “‘kruipruimte isoleren”.
WHAT DOES A VIDEO SEARCH RESULT LOOK LIKE? See also: How Google’s featured snippets work.
Snippets are the coveted first positions in which the (possible) answer to the search question is directly and fully explained. In that case we see them with explained chapters and even in the form of snippets! How? Besides the fact that Google is putting more weight on videos, the results are also becoming more detailed. YouTube (don’t forget: Google owns YouTube) is becoming the key figure in their new algorithms.Īnd marketers and brands are starting to notice this more and more, especially in the SEO landscape. And that answer is increasingly in the form of a video. As the largest search engine in the world, it is Google’s goal to give you the best possible answer. Google has been shifting its focus from copy to video for a while now. VIDEO CONTENT: THE BEST ANSWER TO YOUR QUESTION
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